When you take a business online, the first question is usually "Wix, Shopify, or a custom site?". The answer isn't about taste — it's about numbers: how much you pay monthly, how many customers you lose to a slow or limited site, and how much it costs to outgrow the template later.
The base plan looks cheap, but it rarely stays alone. Here's a typical setup for a salon or shop that wants bookings and email marketing:
Total: €54/month, or €648/year. Over 3 years that's €1,944 — just to use someone else's platform with someone else's limits.
The bigger cost is hidden. Template sites load slower, have weaker structured data for Google, and are harder to customize. With 3,000 monthly visits and 1% conversion, that's 30 leads. At an average ticket of €80 — €2,400/month in revenue.
A custom site optimized for speed and user flow realistically pushes conversion to 1.5% — proven across real projects. That's 45 leads and €3,600/month. The €1,200/month difference (€14,400/year) far outweighs any subscription savings.
The gap versus the template (€1,944) is just €796 — but you get your own code, no third-party fees, no design limits, and higher conversion that covers the difference in under a month.
Tell your idea to the live agent at pentimento.pro — it will run the math for your specific business and sketch out your site right while you're talking to it.
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