Delivery platforms solve a real problem — visibility and logistics. But the price of that convenience is a commission between 25% and 30% on every order. For a restaurant with tight margins (typically 15-20% net profit), a 28% commission means the platform takes more than you earn from the same order.
Take a restaurant with 300 orders a month through Glovo/Wolt, average order value €20. Total revenue is €6,000. At a 27% commission, you pay the platforms €1,620 every month — just for brokering the sale.
That's €19,440 a year flowing to a platform instead of your business.
A custom ordering website, QR table menus, and direct-order flow don't replace platforms entirely — but they redirect part of your traffic straight to you, commission-free.
If 150 of your 300 orders (half) move to your own system instead of the platform: direct revenue from those orders is €3,000, and card processing (1.8%) is only €54. Commission saved is €3,000 × 27% = €810. Add hosting and maintenance of ~€25/month — net benefit is €731 a month.
A custom ordering system with QR menus and an order-taking agent typically costs €1,500 – €2,000 one-time, plus small monthly upkeep. At €731/month in savings, the investment pays back in 2-3 months. After that, you keep roughly €8,700 a year in extra profit — not counting the value of owning your customer base for loyalty programs and repeat orders.
If you run a restaurant, delivery service, or any order-based business, describe your idea to PENTIMENTO's live agent at pentimento.pro — you'll see the QR menu and ordering system sketched out during the conversation itself, before you decide if it's worth the investment.
PENTIMENTO